Stronger performance without losing your identity

Helping hospitality businesses move from daily reaction to structured performance

Ready to understand what your business needs first?

Commercial Opportunity

The next opportunity is not simply more activity. It is clearer structure behind the business.

Bookings are coming in. Campaigns are running. Teams are active.

But behind the activity, it is not always moving in a way that supports the same commercial goal. Pricing changes too often. Channels overlap. Promotions move faster than planning. Teams work hard, but priorities are not always clear across the business.

YESA helps bring that structure into the business. It brings clearer direction on pricing, channels, offers, and next steps. It supports stronger collaboration across sales, marketing, and operations. Every engagement is shaped around what makes the business distinctive and what it needs most as it grows.

Commercial Clarity

Clearer direction on pricing, channels, offers, and next priorities.

Stronger Collaboration

Owners, leadership teams, and support partners aligned around clear commercial priorities.

Strategic
Support

Guidance shaped around the business’s most important priorities.

Identity
Intact

Growth support that protects what makes the business distinctive.

How YESA Supports

Five Ways YESA Can Strengthen Hospitality Growth

YESA can support as a strategic partner, a selected specialist support layer, or a connected hospitality growth partner, depending on the business needs, priorities, and stage of development.

Commercial Strategy & Revenue Performance

Support stronger pricing, revenue performance, business mix, channel mix, and day to day commercial decisions.

Clearer pricing & revenue direction

Market Access, Sales & Trade Representation

Support stronger trade outreach, partnerships, account development, representation activity, and buyer engagement.

Stronger market access & sales reach

Digital Marketing & Direct Booking Growth

Support stronger website conversion, search and social campaigns, direct booking growth, and online performance.

Stronger visibility & direct booking

Brand Positioning, Content & Guest Journey

Support stronger positioning, storytelling, guest communication, content direction, and repeat guest engagement.

Stronger guest trust & brand consistency

Website, Distribution & Booking Technology

Support stronger booking flow, channel setup, distribution systems, reporting, and technology partner coordination.

Better booking flow & system support

Experience That Supports Your Business

The people behind YESA

YESA is led by hospitality professionals with complementary experience across commercial leadership, owner relationships, revenue, digital demand, distribution, systems, market growth, and hospitality technology.

This experience helps YESA guide clients beyond one channel or one campaign, supporting owners and leadership teams to understand what needs attention, what should improve first, and how pricing, demand, sales, digital, systems, and guest value can work together to strengthen business performance.

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Years Hospitality and Commercial Leadership
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Hotels Portfolio Exposure and Market Experience
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Return on Ad Spend Across Regional Campaigns
Putu Yeni Navitarini
Putu Yeni NavitariniFounder & Managing Director
Commercial leadership, owner relationships, market expansion, and operational experience across hospitality businesses and hotel portfolios.
Thrissa Simorangkir
Thrissa SimorangkirCommercial Director
Digital commerce, revenue, distribution, hotel technology, brand, loyalty, and regional commercial performance across Asia Pacific hospitality portfolios.

Client Experience

Businesses supported by YESA

YESA supports businesses where clearer priorities, stronger demand, and better commercial decisions can create meaningful performance improvement.